I read about an interesting company started by a former HubSpot executive. The company is called Drift and they use chatbot technology to improve sales and service. The title to the article where I heard about them was titled, “Drift is a chat bot that gets customers.”

That was thought provoking, I wondered how Drift gets customers?

Drift Bot’s strategy to increase sales for its customers is to work like a concierge for businesses. When potential customers arrive at places like the company’s website. Its goal is to make sure these people are routed to the right person. It uses your words and actions to determine who within the company to route you to and the goal is to make Drift Bot smarter, both by improving the artificial intelligence aspects and by letting companies give more fine-grain roles to employees. 

I like going to websites and getting ‘chatted up.’ I find it much more convenient for me while I am multitasking. The better it works the better I work.

I think this is pretty compelling and just the beginning of things to come with the integration of sales, service, and intelligent chatbots.

Mike